Ruchika Modelling Dance Recognition Content Happy HourMTL Beauty
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02 / Content UGC · Reels · TikTok · Editorials

Content that connects.

Authentic, brand-aligned UGC across beauty, fashion, lifestyle and motivational. From a single reel to a full content library, strategy, scripting, shooting and edit, all in-house.

02 Numbers Real reach
10.8M
Views on a single reel, 99.4% non-followers reached.Instagram '25
906.9K
TikTok views on Dance Therapy.TikTok '25
225K+
Accounts reached, Skin & Beauty.Meta '25
95.4K
Single intro post, 88.9% non-followers.Instagram '25
19.4K
Peak engagement, Glam Gallery UGC.Instagram '25
13.5K
Glam Gallery launch reel.Instagram '25
Audience by region
India28.9%
United States25.5%
Canada12%
United Kingdom5.3%
South Africa2.7%
My global perspective, creative eye, and genuine passion for beauty make me a versatile partner, especially for brands looking to connect internationally.Ruchika Bhattacharya
Demographics · Apr 27 – May 10 · IG analytics
Primary age

25–34 · 44.6%

Secondary age

35–44 · 30.8%

Third band

45–54 · 10.7%

Younger band

18–24 · 8.8%

Gender split

63.1% M · 36.9% F

Window

Apr 27 – May 10

03 The creator Who is Chica Ruch?
“True beauty begins with self-acceptance, and confidence is a virtue often hidden beneath the surface. I believe in nurturing both the mind and the aesthetic, because how we think, feel, and express ourselves is all connected.”

Montréal-based model, UGC creator and self-taught makeup artist working across beauty, fashion, wellness and lifestyle. Originally from Delhi, with a background in psychology and psychiatry, she builds content around empowerment, self-care and the Happy Hour with Chica community.

I don’t just create content: I tell stories that resonate. With a background in psychology and a deep understanding of human connection, I craft authentic, engaging content that builds trust and drives action. People trust people who keep it real. That is something I deliver.

ChicaSassy · fierce · confident
RuchSoft · grounded · rooted
What I create best
Unboxing videos Raw & authentic energy Funny & bubbly personality Gifted collaborations Dancer & lively energy Motivational & empowering storytelling
05 Niches & services What you can book.

From skincare shelfies to full modelling campaigns, every niche below is backed by real published work across the portfolio.

UGC & content collaborations

Dermablend·NYX Cosmetics·Maybelline·MadChill·Begumz Official·Glam Out·Garage·Cheeky Cherry·L'intervalle·Lil Underwear·MICAS·Clinical Botanic·Crue Cosmetics·Clinique Mika·Glam Gallery·Curva Sculpt·OXFLO

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